Frequently Asked Questions

General Questions

How much does your company charge to build a website?

Website pricing is a direct reflection of the amount of custom design work, the amount of development necessary to accomplish your project's goals, and the due by date. Since every website has its own unique set of requirements, we cannot offer a single, standardized pricing model. For more information on pricing, quotes, questions on your project, please visit our Contact Us page for more information. The costs involved in getting a website includes two small fees. Website hosting service ($11-25) per month & domain name ( .com ) registration ($14) for the first and each additional year; moreover the cost of labor from which may vary from web design and scope of project.

How long does it take to build a website?

Website delivery time depends on several factors including project complexity, amount of custom development, client revisions, and more. A simple informational website can take as little as 2 weeks while a more complicated e-commerce site can take longer depending on how much content will be uploaded and created onto the website database.

Do you charge anything for web consultation?

No. In fact, we would be happy to give you free advice. Just contact us at any time via email, phone or Live Chat and we will answer any questions you may have. If possible, we may also arrange for a meeting in person so we can discuss any concerns you may have face to face; again free of charge.

How does the process work?

Our mission is to build you the best and most effective website for you & your business. A professionally built website will promote your products & services by enhancing your image and generate sales with ease. With that in mind, we will carefully research your business needs by planning a strategy to create the ideal web solution. Initial Consultation: Our service begins with a free initial consultation to determine your requirements. Our experienced business analysts at Done The Wright Way, work closely with you to determine your exact needs and desires, and will complete a detailed design worksheet itemizing all your requirements. This helps us gather information about your company, services, audience, purpose, site goals, and more. The consultation step is very important because we are committed to providing you with solutions that will work for you, not for us! We prefer that you call us so we can provide you with faster service, but you can always E-mail us. Proposal & Paperwork: After you are confident, we have addressed all your ideas, questions, and requirements you can get specific recommendations for your project. There are many different ways to meet your specific needs. We explain these options with the proposed pricing to deliver on them. Once you agree, you receive a formal proposal that contains the entire scope of work this is required, prices, payment schedule and invoice. Payments: A 50% Deposit is required to start your project ( Unless noted) after the mockup phase has approved. After you agree, we start the actual development design process. If you do not understand, the smallest of points of this step PLEASE ASK FOR CLARIFICATION! Miscommunication and false expectations DO NOT move the design process in any sort of productive manner. At ANY time, please Contact Us about any concerns or questions you have about your project. Providing Your Content: The client is responsible in providing us with all text, video, photos and any other content you wish to have on your website. Our website development team can provide & create all the content at an undisclosed additional fee depending on how much time is needed to create, gather; and research if you do not have any to provide. Design Development: We ask you to provide examples of websites you really like, colors you wish to use and your competitors’ websites. If you want, you can also have a look at our Past Work and let us know any website elements you liked and we can incorporate them. Once we receive the information, it will take 2-4 business days to showcase a working & creative “ mockup” of what your website will look like. At this stage, you and the designer will work closely to develop a look and feel that will be both visually pleasing & user-friendly. Design & Finalization: After you review the initial “Mockup” design, you will be asked if you would like any additional changes. Your request for revisions are necessary for final approval. Web Development: After receiving your final approval on the “mockup”, we will then begin building the website and web pages, incorporating the design and all of the content that you provide. Pre-launch Evaluation: After the website is complete, you will be able to view all pages to make sure everything is exactly how you want it. You will submit any desired changes to the copy and then give final approval before the site goes live. Launching Your Website: After approval and final payment, your website will then published on your domain and it will be live for the world to see! We can register your domain name and host your website too – so you do not have to worry about technical aspects of your website and we become your one stop shop for your web presence. Ongoing Support: All websites include a mandatory website plan. The reason for this is all website need to be update daily, weekly, monthly in some form or another, be it software updates, content updates requested by the company ( text, photos, videos, items for sale, price changes, blogs, etc. After the launch of your website, we will work with you to establish a regular updates and maintenance schedule of your web site to accommodate your requests or your user feedback with system upgrades and any new emerging web technologies.

What does "Domain Name" mean and why do I need it? is a domain name ( Web Address ). Every website must have a unique one of a kind domain name in order for your customers and clients to access it. Although many good names are already taken, it is possible to come up with something unique & catchy or if you like, we can assist you in creating one for you.

I saw a website I really like, can you build the same for me?

Yes. WE WILL NOT duplicate someone else's website EXACTLY the same way because it is unethical and is a violation of copyrights. If you come across a website that you really like then we will do our best to create something that falls within a similar design, concept and functionality.

How can I get maximum exposure for my website?

A good way to bring traffic, leads, sales and new clients to your website is by subscribing to our Search Engine Optimization ( SEO ) services, we can also integrate Google AdWords. Additionally, you may use our Website Optimization Services to increase your website's potential to a maximum. Another good way to increase exposure is to advertise your website on business cards, posters, billboards, videos and online marketing. We can also provide these materials and more for your business and more for maximum exposure.

Which search engines will you submit my website to?

We integrate your website into search engines so it will be easier for people to find information about your company, products & services, sales and more. This is a very important and detailed part in our service to you and most importantly in any business looking to make extra sales and attract new customers. The most important search engines are Google, Bing, MSN and Yahoo. These account for over 95% of all internet searches, so it would be safe to say that you are covered. Other search engines such as & feed from these search engines that is how they provide you with results.

I would like to sell items from my website. Do I need an e-commerce website?

If you intend to offer products or services on your website to your customers and clients, then an E-Commerce website may be the solution for you. We are also able to offer other E-Commerce solutions that are more suitable for you are looking looking to only sell a few items also much more affordable.

I need a website and I need it quick. Can you help me with that?

Yes, our professional web designers can set up both informative & E-Commerce websites in a matter of days. Please contact us to discuss your timeline.

My company is in the service industry. Will a website bring more traffic to my business?

Absolutely! Over 80% of the population who are online from home or the office are doing research about businesses that provide services or products.Your business can provide samples, references, location, operation hours and more right from your website 24 hours a day 7 days a week rain or snow.

I am a small home business, do you work with individuals?

Yes, we work with big and small businesses, corporations, professionals, home business owners, startups and even individuals.

Is there a difference between web design & web development?

Web Design & Development Frequently Asked Questions Yes, web design refers to the "look and feel" of a website, while web development is the actual behind-the-scenes coding that makes your website work. For example, you can design a contact form on a web page-but without developing the server code that processes the form information and generates an email to the site owner, the form does not have any function.

Can you create a logo to go with our web site?

We sure can. In fact, we make excellent logos and we can also design brochures, business cards and all you're stationary to go with your website.


As a new online retailer, how can I watch my spend and get the customization that sets my business apart?

Admittedly, you can never get exactly what you need to establish your successful online store right out of the box. Still, our combination of offerings helps you keep a lid on your costs, especially when you're starting out. We work with leading open-source partner companies and offer third-party extensions that will enhance your customers' end-to-end user experience. What's more, we can integrate best-of-breed enterprise platforms and adapt them to your specific business needs either from the get-go or as your business starts to grow.

Will I be able to build out my website as my business grows?

Absolutely! We build websites using scalable architecture. We utilize a content management system (CMS) that is fully custom and integrated with the structure of your website to allow us to update content, videos, inventory, images and more. Our CMS allows us to create new pages or delete obsolete content as you see fit, allowing addition or removal of items to your product catalog.

As a small online retailer, how can I guarantee my customers' information will be secure at checkout?

We integrate enterprise platform systems with your unique website to guarantee your customers' credit card and order data information is secure. In many cases, all credit card and transaction information is protected by the same level of security used by banks, a 256-bit SSL certificate. Our platforms accommodate PCI certification as well. What's more, in addition to developing websites that accept a variety of credit cards, our systems are interoperable with an array of payment gateways, which offer consumers and merchants the ability to safely and securely conduct business transactions online.

Can I streamline the checkout process to avoid costly mistakes?

The efficiency of the checkout process can literally make or break an online purchase. Our websites include standard checkouts that ensure you have accurate information at your fingertips. This includes automated processes that can integrate shipping with major carriers and tax rate computation across states and countries. Plus, EDI integration with warehousing and inventory management and order management systems help to minimize out-of-stock mistakes and eliminate costly errors in product fulfillment. What's more, in many cases, our websites allow your customers to process multiple orders with the ease of one click.

As my business grows, how can I personalize information and give perks to my premiere customers?

We can set up search filters that allow you to put customers into groups. We can also enable you to capture information and use it to target your repeat or volume customers with special offerings, money-saving discounts and tiered-pricing options.

Will my E-Commerce website work on mobile sites?

As customers are looking for convenient and time-saving ways to shop, mobile web sales are growing at a fast pace. To keep ahead of the curve, savvy online retailers are enabling their customers to experience optimal viewing across multiple platforms—from desktop, to mobile to tablet. When that is your objective, we use our expertise in responsive design to size and adapt images on your main site to mobile environments without compromising the user experience.

Conversions are important, but does a low conversion rate signal 'game over'?

Absolutely not. High conversion rates can turn more browsers into buyers, but there's more to the story. Remember, your website is iterative. We can provide you with analytics that help you measure your results to determine what in your marketing and/or site functionality is, or isn't, user friendly. Then you can test the waters to determine what will work better. As important, our value of seeing Done The Wright Way clients as partners results in our building long-term relationships with them. A website launch does not signal our work is done. Our clients typically choose to engage with us long after their site is launched to keep on top of changing trends and enhance their sites as their business grows.

Responsive Site

How can I be sure that my website will display on all browsers?

Browser compatibility is very important to growing your business. CSS, the base of responsive design, addresses this issue and allows your visitors to view your website with the precision of its design in most browsers—and, you're right, there are plenty of new ones. What's more, while some of the older browsers versions may be more challenging, our knowledge of web technology and our comprehensive testing during development enable us to work out any bugs.

Our website relies on photos of varying sizes to showcase our product lines. Can I be sure the photos will display accurately from wide-screen desktops to smaller sizes like tablets & mobile?

We can help you to optimize your image content and help you downsize the resolution of your images so that they adapt to the size of the screen on which your customers view your site at any given time. The point is to optimize your images by preventing them from having a too-high resolution from the get-go. An approach recommended by many experts: Find a common ground. Design (images) for the smaller device and prepare to adjust up for larger screens.

Does marketing become more difficult because responsive website design accommodates a range of screen sizes

Many experts believe that marketing actually becomes simpler through a website developed with responsive website design. With responsive web design, you are driving people toward a single URL and a single site. There is no confusion over URL for either website search or email interaction because there is no ".m" or ".t." This makes your marketing efforts easier and less time-consuming for your customer.

Web Development

Can your company update the information on my site to keep it from looking stale?

Our robust content management system makes it possible and easy for us to manage, tweak and update content regularly, keeping content both current and fresh.

How will I be able to keep my site dynamic?

Our websites accommodate the interactive features that involve users, make your website adaptive and result in your website getting more hits.

My company offers a huge variety of products. How will I keep the interface simple to avoid confusing consumers?

We build in efficient user controls to accommodate increased flexibility, and effectively use multiple screens to ensure that site visitors are able to see all choices and make selections easily. We also build in a filtering system that lets users choose by product, service or category.

How can I gauge the impact of my website on visitors?

We incorporate tools that provide audience data and reporting and allow you to evaluate the popularity of different pages, how long visitors stay on the site or a page and even the path with which they navigate through your site. We also integrate Google Analytics which supports features such as cross device and cross platform measurement and social reports. If you like, we can incorporate a "What's New" feature into our content management system that engages frequent users by allowing them to see what has changed since their last visit.

How much should I expect to pay for my website?

The enormous range of website requirements—essentially whether you want a fully customized, unique website or open-source development—make it difficult to quote a flat rate for website development. Because we listen carefully to what you want to accomplish with your site, we can recommend a blend of offerings that will enable you to enhance your users' experiences at the same time that you control your costs —for example, leading open-source, third-party extensions and best-of-breed platforms combined with customized back-end feature. Come in and talk to us to research your best options in solution and cost.

Web Applications

I started my business as a second and part-time career and early on employed apps that are siloed for the growth my business is experiencing today. Where do I go from here?

We are accustomed to working with these situations. We have the capability to leverage newer serviced-based applications that will "speak with" your legacy systems. What's more, we can leverage these new service apps to integrate the functionalities of your current business requirements.

Can I integrate additional supplier outlets with their new product lines with the suppliers I am currently using?

Absolutely. The web apps and platforms we use represent the latest in API technology development. This enables us to integrate parallel system request structures into a unified service that enables you to easily process customer requests.

I'm a start-up with limited funds. How can I develop a website from the best web apps that are out to meet customer needs and still be mindful of my budget??

We frequently hear this concern and recommend starting off on a web application/development project informing us of your budget spend and limitations, along with your business requirements. We can then prioritize integration tasks and address your requirements in rank order.


I heard SEO for eCommerce websites differ from normal SEO. Is this true, and, if so, why and how?

Yes, that's true. SEO for eCommerce is more detailed than traditional SEO. Successful eCommerce SEO relies on many disciplines: conversion rate through optimization, analytics, web design and development preferably in eCommerce, economy, usability and user experience. An understanding of buying behaviors, a knowledge of commerce and retail business functions, and social media marketing and communication are also essential. Because of these diverse requirements, experts recommend eRetailers turn to consultants or companies who have this depth and breadth of expertise.

At what point in the development process should I expect to integrate SEO into the design process?

Immediately. SEO must be integrated into the business website early in the planning phase, before you even start working on your wireframes and design. Failing to carve out your SEO strategy on the front-end can cause unexpected problems when you're ready to launch or create obstacles to success later.

Can I continue to manage SEO for new products when my product line is always changing; both seasonally and otherwise?

This has to be handled carefully but is manageable with the right skill—another reason experts recommend that retailers turn to consultants and companies with SEO expertise. At Done The Wright Way, we understand that establishing good information architecture, website structure and internal link architecture at the outset are essential to rank new product pages well.

If I use your services, or the services of another SEO professional, how long will it take me to get on Page 1 of Google?

If you're initiating a paid Search Engine Marketing ad, you can be placed on the first page of Google within about 24 hours if the services firm uses Google AdWords. We do an organic campaign, however, takes more time. Organic search involves natural listings. To produce these results, Google uses a series of metrics to ensure that your site is relevant. To have your site show here, you have to score well on that algorithmic test, and many variables are involved. To get a handle on your organic search potential, it is best to meet with Done The Wright Way' SEO team.

For effective search, what is the best organization for my website?

We subscribe to the sequence of home page, category then products. Next to the home page, category pages are the most popular and influential ones. Therefore, we treat category pages as individual home pages. We also believe in building deep links to product categories: guest blogging, content marketing, paid ads and social media work well in this hierarchy. This approach provides users with the best, most informative and fastest service.

Mobile Application

I'm just starting my business and understand that mobile is a driving force in eCommerce. I want to spend start up money wisely, so if I initially invest in mobile may I eventually expand to a desktop and tablet version of my site?

Without question. In fact, the uptick in mobile shopping usage is inspiring many of us in the development space to think mobile first, particularly with images, and design for these smaller devices, then fine-tune for larger screens. We are also mindful of overcrowding and eliminate details which will distract from your brand presentation. This also applies to content. Because we want your customer to be able to read the same content from one device to another, we advise breaking up text over multiple pages.

My robust product line is dependent on an appealing display of photos to attract buyers. How can I reproduce this with limited mobile website real estate space?

With mobile the online shopping powerhouse it is today, developers are well-versed on how to reproduce a visually robust product roster in a way that will attract customers. At Done The Wright Way, we have the know-how and leverage the frameworks like Sencha's ExtJS5, for example, and design with a grid that is conducive to the mobile format. We can help you downsize the resolution of your images so they adapt to the size of the screen on which your customers view your site at any given time. The point is to optimize your images by preventing them from having a too-high resolution from the get-go.

Though mobile is growing, research shows that most buying, and therefore, most conversions occur on desktop sites. What's the point of adding mobile application development to my budget?

Respectfully, don't be misled into believing that the actual point of purchase represents a conversion. Remember, buyers are doing a lot of research and comparison shopping via mobile, and the actual point of purchase may be the final stop on a buying journey that starts with mobile.

My wife and I own a high-end clothing store in an upscale community. Is mobile just a trend or can we derive a benefit from adding a mobile application offering to our brick-and-mortar operation?

You absolutely can derive a benefit from adding a mobile feature. For example, progressive brick-and-mortar stores will endorse geo-location based mobile beacons as the way to deliver digital and mobile couponing to keep the in-store shopping experience contemporary, not antiquated. In fact, we are seeing more examples of large, traditional retailers like Target turning to mobile as a chance to ratchet up their eCommerce channel.

I understand that personalization is important to online shopping. How does mobile inform that trend?

Personalized offers will be served to customers via their mobile devices—and this extends to what and where they're shopping. This is a big plus if you have a brick-and-mortar retail offering. The same goes for online shopping. To combat the deadly abandoned shopping cart, consumers will be retargeted on social media channels for products they put in their cart. This puts them one step closer to clicking the "buy now" button.

Technical Questions

What information should I have ready upon purchasing my design package?

We will need your company profile, contact info, products and services, and any other information you intend to present on your website.

How much input do I have?

We welcome your input! The more input we receive from you the better we're able to satisfy your needs and produce a site that will have the desired look and impact that you want. It’s your website, we want it to look the way you want it.

If I already have a site can you help me improve it?

Yes. We can usually like to design or freshen up an existing site for less money than from scratch, reason being sometimes cleaning up an existing website from a non professional company or single person can have a lot of behind the scene issues. Whether your company’s website “doesn’t look professional” takes too long to load or the navigation is baffling to visitors, we can help.

Does my business need to be computer-based in order to have a website? Do I need to know about computers?

NO, you do not need to own a computer or have computers involved in your business in order to have a website. Many companies do filing, invoicing and more without a computer. Creating a website is more about exposing your business to new potential clients and generating new sales. There is no need to overhaul the way your company does business.

What does 'website maintenance' or 'website updates' mean?

Website Maintenance or Website Updates refers to changes made to your website after the initial design, setup & launch. Keeping a website up-to-date is essential in having repeat visitors to your site. Updating the site with sales, articles, new products, newsletters, press releases, financial figures and links are all examples of website Maintenance. You are welcome to send over your list of necessary revisions. We are happy to assist you with any changes you would like.

Can I use my existing website address if I host with you?

Yes, we can easily retain your old domain name and move it over to the new site.